The Leadership Secrets of Attila the Hun Review Essay Example

The Leadership Secrets of Attila the Hun Review Paper Exposition on The Leadership Secrets of Attila the Hun Comical book, frankly, even at a misfortune to characterize a section, for which it is structured. Discharged it as a business book, yet, I simply can not accept that genuine individuals will peruse this way, furthermore, I can not envision understudies taking the test say on any Social political brain research  » We will compose a custom paper test on The Leadership Secrets of Attila the Hun Review explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on The Leadership Secrets of Attila the Hun Review explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on The Leadership Secrets of Attila the Hun Review explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer utilizing as a premise administration Secrets of Attila the Hun. Be that as it may, meanwhile, the book is incredibly, clever. Not going to go looking for thoughts regarding the matter of why no different Huns, not the Romans, the Greeks, or if nothing else the Nazis - obyasnyu no different want for innovation. The Huns it is still so vivid thus, everything begins with kratenko journey into history itself as Attila became lord of the Huns.. Next, go to exhortation and direction of the incomparable Attila the Hun, which the creator tends to the American administration, and that the American Management diverts us. As we communicate Atilla? What theory has I encase kratenko attilizmy:?  «Greatness Hun estimated casualties, which he is all set for the nationâ »  «Weak vozhd-encircle himself feeble Huns, solid vozhd-solid  »  « not having any desire to hear the astute pioneer dependable basically poses the inquiry  »  « in a tough situation learning not at all like the quicker  »  «Abdication isn't their apparatus. Expansion polnomochiy-indication of shortcoming, also, transmission-an indication of solidarity  » Presently, somewhat more fascinating:  « For Hun-state konflikta-characteristic  «Gunn begins foes just deliberately.â »  «deserve to be a decent Hun than an awful pioneer. And keeping in mind that Attila the Hun slip once in a while shrewd little considerations, Im reluctant to envision that somebody is controlling our state. taking a gander at a book with tips from Attila the Hun. T.e.luchshe think about it as a engaging perusing, with kratenko authentic diversions, flashes of cleverness

Criminal Conspiracy Essay Example | Topics and Well Written Essays - 1250 words

Criminal Conspiracy - Essay Example and Scheb, (2011), the primary focus on the transformation of this framework was that it was to incidentally control the pending survey and change the law identifying with extortion, repulsiveness and obscenity just as molding the perspective on society all in all. The law has now been improved by the Fraud Acts in which the administration stands by to perceive how the law works in order to concoct relative changes or abrogate customary law connivance to cheat. Worldwide exchange has additionally observed different instances of misrepresentation and the United Stated has moved in to battle, for example, well as dispose of a portion of the practices, for example, washing messy cash that accompanies numerous scheme cases. Serious issues were knowledgeable about the early years after Acts over how the protected precedent-based law intrigue to cheat dovetailed with the new legal scheme to carry out a wrongdoing as habitually, a consent to dupe will fundamentally include a consent to submit a meaningful offense involving untrustworthiness, for example, robbery or the new offense of misrepresentation under the Fraud Act. A run of the mill model would be the point at which An and B concur a plan to trick individuals into putting cash in a non-existent organization meaning to vanish with the cash bought in. To do this is absolutely consent to dupe the speculators, yet it will likewise be a consent to carry out the wrongdoing of extortion by bogus portrayal in advantage of an individual, (Levy, Karst and Winkler, 2000). As per the Missouri reconsidered rules, an individual is blameworthy of scheme with someone else to submit an offense it he concurs with someone else that one of them or both take part in a direct that establishes trick. Scheming additionally with an outsider purposely will likewise make the other two gatherings liable of connivance whether the personalities are known or not. Further connivance might be submitted by an individual plotting to submit various offenses that have indistinguishable outcomes from intrigue then again nobody will be sentenced in the event that he forestalled the achievement of the destinations of

Roller Coaster Phobia

Roller Coaster Phobia Phobias Types Print Why a Fear of Roller Coasters Is a Complicated Combination Phobia By Lisa Fritscher Lisa Fritscher is a freelance writer and editor with a deep interest in phobias and other mental health topics. Learn about our editorial policy Lisa Fritscher Medically reviewed by Medically reviewed by Daniel B. Block, MD on November 25, 2019 twitter linkedin Daniel B. Block, MD, is an award-winning, board-certified psychiatrist who operates a private practice in Pennsylvania. Learn about our Medical Review Board Daniel B. Block, MD Updated on January 24, 2020  Minoru Kuriyama / Getty Images More in Phobias Types Causes Symptoms and Diagnosis Treatment For many people, an essential part of any theme park vacation is the roller coasters; others suffer roller coaster phobia. If you suffer from roller coaster phobia, you may wonder how to get through your next theme park vacation. What Is Roller Coaster Phobia? To understand roller coaster phobia, it is necessary to first understand roller coasters. The original precursor to the roller coaster was the Russian Ice Slide, invented during the 17th century in Russia. Riders climbed a set of wooden stairs, slid down a 50-degree slope on a sheet of ice several inches thick, and then climbed up another set of stairs. The slides were so popular, it is rumored that Catherine the Great had a few installed on her property. It is uncertain who built the first wheeled roller coaster, although historians tend to lean toward the French. It is known that by 1817, two simple wooden coasters, with wheels that locked to the tracks, had been installed in French parks. Today, roller coasters may be created from either wood or steel. They use a combination of elements that may include chain lift hills, powered launches, steep inclines, and banked curves, as well as several types of loops including corkscrews, and even special effects, to invoke certain physical and emotional feelings. Roller coasters are intentionally designed to be scary, appealing to the same part of the brain that enjoys haunted houses and other Halloween events. We seem to be hardwired to enjoy activities that cause fear, provided that we know that we are actually safe. This phenomenon is demonstrated repeatedly in extreme sports, horror movies, and the multibillion-dollar Halloween industry. Understanding Phobias If our brains are hardwired to enjoy controlled fear, then why do so many people seem to suffer from roller coaster phobia? To answer that question, it is important to understand the basic psychology of fear as it relates to phobias. One aspect of anxiety disorders is the fear of fear. While most people are afraid only when confronted by a fear-inducing situation, those with anxiety disorders tend to worry that they will become afraid. They see fear as something negative, which must be avoided at all costs. A phobia occurs when the normal fear response becomes twisted. Objects or situations that are not inherently dangerous become the focus of fear. Although phobia sufferers know that their reactions are irrational, they are unable to control them. The Components of Roller Coaster Phobia Roller coaster phobia appears to actually be based on several other phobias, any of which can be enough to trigger a fear of coasters. Acrophobia: The fear of heights is a generalized phobia that may cover any experience of being up high. Severity varies dramatically between sufferers, ranging from fear only above a certain height to the inability to even climb a stepladder. Acrophobia is sometimes confused with vertigo, a medical condition that can cause dizziness or a spinning sensation (at any height). Roller coasters tend to be tall, with long drops, making them challenging for those with a fear of heights.Illygnophobia: The fear of vertigo may be related to the fear of heights. However, those with illygnophobia are not afraid to be up high. Instead, they are afraid that looking down might cause dizziness and vertigo. Although the difference is subtle, it is important. Those with illygnophobia may be afraid even on coasters that do not go very high, as they worry that the banked curves and other features may lead to dizziness.Claustrophobia: By design, roller coaster seats are small and tight, and the restraints fit extremely snugly. This is necessary for safety  but can trigger claustrophobia. Those who are uncomfortable with enclosed spaces often find that the worst part of a coaster is being locked down with no escape.Social phobia: Some people do not fear the roller coaster itself, but instead worry that they will have an embarrassing reaction to the coaster. Roller coaster trains tend to be long and hold a number of people. Those with social phobia may worry that they will be judged for screaming, cringing, or otherwise reacting to the coaster’s movements. Particularly in teenagers, this fear may be enhanced if the fearful person’s friends will also ride.Mysophobia: On a roller coaster, it is impossible to maintain much distance between yourself and those around you. Those with mysophobia, or fear of germs, may worry about coming into contact with strangers. In addition, there is always the possibility that someone on the coaster will vomit or urinate, possibly exposing the phobic person to those bodily fluids.Emetophobia: The fear of vomiting is surprisingly common. Those who suffer from this fear may go to great lengths to avoid situations that they feel could cause an upset stomach. As roller coasters are designed to be unsettling, the physical sensations could cause someone with emetophobia to skip the ride. A fear of roller coasters is not necessarily a phobia at all. Instead, it may be a very real concern based on the individual’s medical history. Virtually all roller coasters, even those designed for children, carry standard health restrictions. The exact restrictions depend on the coaster’s forces, but common considerations include (though are not limited to): heart conditions, back or neck disorders, motion sickness, high blood pressure, and perhaps recent surgery or casts. If you fall into any of the restricted categories, then it is best to err on the side of caution and skip the ride, at least until you have the opportunity to talk to your doctor about your safety and health. Conquering Roller Coaster Phobia If you have determined that your roller coaster phobia is not based on a legitimate medical concern, then you may be interested in taking steps to minimize or overcome your fear. Fortunately, there are measures you can take to conquer your phobia and even learn to love roller coasters. Take a Class Some theme parks sponsor Coasterphobia classes on an irregular schedule. Others are sponsored by local groups such as coaster enthusiast associations. These classes tend to follow the basic tenets of other  group seminars, and often build towards actually riding a specific roller coaster. Do your homework before paying for a class, though, to be sure that you are comfortable with the format, leadership, and expectations. Take Baby Steps Systematic desensitization  is an extremely popular therapeutic technique. If you feel comfortable on a smaller roller coaster, such as a kiddie coaster, you may be able to apply this technique yourself. Begin with a coaster that you are completely comfortable  with so that you will have success. Ride that one a few times before stepping up to a slightly scarier version. If your phobia is not severe, you may be able to slowly convince yourself to ride even the biggest and scariest coasters. Take your time and never force yourself to do anything. Bring a Friend A well-chosen  support person  can help you slowly work through your fears. He or she can preview each coaster before you ride, letting you know exactly what to expect. Your support person can also provide a hand to hold and a shoulder to lean on. However, it is important to choose your support person carefully. A support person should never try to force or guilt-trip you into  riding  or become upset by your decisions. At the same time, he or she should not be overprotective or try to talk you out of riding whatever you choose. Seek Professional Help If your  roller coaster phobia  is severe, it is always best to consult with a  mental health professional.  Therapeutic techniques, combined with  medications  if required, can help you tame your fears and learn to enjoy roller coasters. This is especially recommended if your roller coaster phobia is based on another fear, such as claustrophobia or fear of heights.

The Strategic Plan Of The Promotion Of Professional...

Promote professional Development The strategic plan of the promotion of professional development is the foundation of any company success. The importance of this, will reflect on the need of the progression, implementation and support for the ability of facing constant increase of challenges in this sector. The issues resulting from healthcare sector are increasing and mutating constantly. Only the ability to adapt, understand and address will result in the beneficial practice/results to the all parts involved. The healthcare industry in the recent years, have been facing constant challenges: increase of population â€Å"The United Kingdom s population is expected to continue its rise throughout the 21st century. Driven by modest†¦show more content†¦Will generate an improvement in the services and innovative ideas and provides high quality on customer service. Developing and managing the activities in the company are essential to prepare employees for managerial and leadership positions and to attract, mo tivate, recruit and retain. Companies/Business nowadays are competing in a global level. Globalisation,innovation and technology are are one of the biggest influence on the change of the society. For health and social care the impact of this change brought for the individuals higher expectations of quality and support of care provided. The individuals also expect a great input/involvement of person-centred care. New models of care services are emerging to compete in a demanding, diverse and growing health and social care. Example: more people than ever are taking their own care in their hands with personal budgets â€Å"A personal health budget is an amount of money to support your health and well being needs, which is planned and agreed between you (or someone who represents you), and your local NHS team. It is not new money, but it may mean spending money differently so that you can get the care that you need. A personal health budget allows you to manage your healthcare and supp ort such as treatments, equipment and personal care, in a way that suits you† (nhs.uk). Professional development must be a continuousShow MoreRelatedOrganizational Strategy For A Successful Business1408 Words   |  6 Pagesup-and-coming business starts with strategic, operational and tactical plans developed by top executives and other managers. These plans define what the company will accomplish and how they are going to achieve it. Effective leaders know a plan is only as strong as the people they have to do the work. Bosses cannot be the worker, front-line supervisor and senior management all at once. They have to rely on their workforce to get the job done. Managers establish a business plan and then, they turn theirRead MoreProduct Marketing Plan For Marketing1683 Words   |  7 PagesProduct Marketing Plan In the business, the world, marketing is the trade of introduction of inventors and corporations to the consumer. This trade will be in the regards to marketing the product and/or services also the invention. Marketing point will be conducted with a series of surveys, test groups and information collected for a target marketing segment. In these, conduct informational studies, the marketing will figure to correct target market, consumer and the supply and demand of the productRead MoreSports Marketing Synthesis 1127 Words   |  5 Pagesassociated with sports such as sports clothing, teams, or sports drinks. In an article titled â€Å"Career and Professional Development: Sports Marketing,† contributors describe the general classification of a sports marketer. The article explains that a sports marketer generally stays at the same level throughout his/her career due to its high satisfaction. Alexandru Mihai writes in his article â€Å"The Strategic Sport Marketing Planning Process† that there are certain steps a sports marketer needs to take in orderRead MoreStrategic Management and Competitive Advantage Essay722 Words   |  3 Pagesal but professional management. develop a strong culture and successful strategy b Explain a minimum of four potential benefits that Alphabet Games could enjoy as a result of an effective business strategy. Benefits could include: rapid growth increased profits increased share price greater employment opportunities improved promotion prospects higher sales increased customer base more managerial opportunity a Discuss two examples of why Alphabet Games must consider forces for Read MoreProfessional Marketing Career Essay1024 Words   |  5 Pagesto shape my professional marketing career. These positions range from promoting Broadway shows, to marketing at the global childrens entertainment brand Pokà ©mon, and managing a girl’s brand called My Princess Academy. While my professional experiences have provided me with a strong real world foundation, I feel that in order to pursue my goal of managing a major entertainment brand, I require the knowledge and training afforded by an MBA program. I am confident that my professional experiences coupledRead MoreHealth Care Human Resources Management1315 Words   |  6 Pagesa shortage of qualified healthcare professionals, especially nurses. Health care is growing at a rapid rate and finding skilled, qualified health care professionals is a challenge. Regardless of how rapid the growth, the challenge containing cost of the organiza tion makes it difficult for HR managers to fill current positions (Pizzi, 2011). So not only is it difficult to find and recruit qualified health care professionals, maintaining current professionals is also difficult because of the requirementRead MorePersonal Selling the Marketing Concept795 Words   |  4 PagesDefinition and a Philosophy Personal Selling is a process of developing relationships; discovering needs; matching the appropriate products with these needs; and communicating benefits through informing, reminding, or persuading. The development of a personal selling philosophy for the information age involves three prescriptions: 1) Adopt marketing concept. 2) Value personal selling. 3) Assume the role of a problem solver or partner in helping customers make buying decisions. Read MoreKey Areas For Assessing And Improving The Organization s Performance952 Words   |  4 Pagesavoid discrimination or favoritism. Promotions and demotions based on performance must be documented through performance appraisals: otherwise legal problems can occur. (Mathis, Jackson, Valentine, 2014). Once the performance standards are in place then the performance appraisals can be implemented to help determine individual employee strengths and weaknesses. These are done for administrative reasons which can ultimately lead to salary adjustment, job promotions, transfers or demotions and disciplinaryRead MoreHuman Resource Management : An Organization Essay1429 Words   |  6 Pagesemployees can work together to achieve the goals of an organization. HRM role is to plan how to recruit right people and give experienced and well trained workforce to organization. It makes plans for training and development of human resource in an organization. The main functions of Human Resource Management in an organization are given below: 1. Recruitment 2. Training and Development 3. Professional Development 4. Benefits and Compensation 5. Ensuring Legal Compliance Role and importance of humanRead MorePursuing Position : Center Director813 Words   |  4 Pages PURSUING POSITION: CENTER DIRECTOR Results-oriented and accomplished professional experienced in overseeing classroom management and curriculum design/ academic affairs and developing/implementing efficiency improvement programs and measures across core organizational functions. Strengths in strategic planning, budget management, process evaluation, and program development. Proven ability to motivate teachers and students toward higher achievement; demonstrated excellence in the supervision and

Sociological Views Of Government Policies And Laws On...

Assess sociological views of the impact of government policies and laws on family life. This essay will look at how social policies and laws affect families in a positively or negatively. Some of the key concepts that will be touched upon will be how functionalist agree that social policies are positive due to the march of progress getting better due to laws in place. The essay will also look at how it negatively affects families, such as how feminist think social policies promote patriarchy in the family. The new labour has introduced laws which benefit the family, one of the laws being allowing adoption amongst cohabiting couples and gay couples. In effect this will mean other family types will be able to have children this will lead to a decline in nuclear families because couples will not have to marry to have to adopt children. For example a cohabiting couple are unable to pay the expenses of a wedding and they cannot have babies due to fertility issues therefore the new law will help them adopt a child without marriage. In addition to laws introduced by the new labour, they have also increased welfare by re-distributing income to increase welfare to help lower income families afford food and clothing. For example a mother with three children cannot finically support herself with one job and benefits, but due to the increase in welfare benefits, she is now able to support herself. Although other sociologist would disagree with these introductions of social policies,Show MoreRelate dImpact of Government Policies and Laws on Family Life: Sociological View1449 Words   |  6 Pagesï » ¿Using material from Item 2B and elsewhere, assess sociological views of the impact of government policies and laws on family life (24 marks) Social policies are laws made by the state to bring a change to society. 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Wright Mills969 Words   |  4 Pages C. Wright Mills defined sociological imagination as the awareness of the relationship between personal experience and the wider society. Understanding and being able to exercise the sociological imagination helps us understand the relationship between the individual and society. Mills focuses on the distinction between personal troubles and public issues. Having sociological imagination is critical for individual people and societies at large to understand. It is important that people areRead MoreSociological Perspective On Human Behavior1544 Words   |  7 PagesSociological Perspective A sociological perspective on human behavior is connected to the society as a whole. It invites us to look for the connections between the behavior of individuals and the structures of the society in which they live. (Appendix 1) One sociological perspective is the Functionalist theory. Functionalism is one of the earliest sociological theories. Emile Durkheim (1858-1917) was a professor and was interested in how society was possible and how society remains stable. ThisRead MoreA Sociological Perspective On Homelessness1587 Words   |  7 Pageshomeless in a single night in America. The findings revealed that there were approximately 633,782 people who are homeless in America or 20 out of every 10,000. Approximately 394,379 are single individuals and 239,403 are people in families with 77,157 homeless families in a single night, and approximately 162, 246 are children. Veterans are more likely to be homeless than those who are non-veterans, approximately 29 out of every 10,000 veterans are homeless. Unfortunately, 38 percent of those whoRead MoreSociological Analysis of the Presidential Election of 2012 from a Structural Functionalist Perspective and a Conflict Perspective.1183 Words   |  5 PagesSociolog ical Analysis of the Presidential Election of 2012 from a Structural Functionalist Perspective and a Conflict Perspective. As the presidential election draws closer, we could vividly view our society from social conflict and structural functionalist perspectives. The democratic process helps us to ask why do we accept and embrace democracy, how does it influence our social patterns and functions; and how does democracy really work for the stability of our society. In this essay, I will analyzeRead MoreSociology : The Social Problem Of Poverty1251 Words   |  6 Pages and how it reflects their society. C. Wright Mills said that the sociological imagination is the ability to look beyond the personal troubles of people to see the public issues of social structure. Mills also believed that without a sociological imagination, individualistic bias makes people think that individuals are the source of trouble, when some of the worst problems are caused by social forces. You could use a sociological imagination to examine the social problem of poverty by looking atRead MoreSociology5053 Words   |  21 Pages traditional nuclear family in terms of an expressive role and an instrumental role. However, this traditional arrangement may have changed as families have changed, and many feminists use the term ‘dual burden’ to describe the woman’s role in the family today. Item 2B Government policies and laws include tax and benefit policies as well as legislation such as relating to divorce and marriage. Sociologists have different views on the impact of these policies and laws on families. For example, feministsRead MoreThe Social Theory Of Sociology1476 Words   |  6 Pages(Cunningham Cunningham: 2008). Sociology examines the social causes, explains outcomes, concentrates on and clarifies matters in our own lives, our communities and the world. Sociology connects diverse subjects ranging from crime to religion, from family to state, from the divisions of race and social class to the mutual beliefs of society and culture to understand how human activity and consciousness is affected and moulded by encompassing cultures and social structures (Department of Sociology :Read MoreScly1 Past Papers7036 Words   |  29 PagesSCLY1 (Old Specification) Past Exam Questions Although June 2016 will be a new specification and exam structure much of the material you have learnt in families and households applies to the new exam. Below are examples of questions taken from the old exam papers that you should practice writing plans for as they are still relevant. However there are a few key differences: * The question you will answer will be worth 20 marks not 24 marks. * You will have 30 minutes to write a 20 mark answer

Albatross Unit 3 Assignment Free Essays

Introduction This case mainly deals with the varying types of operational challenges that Albatross Anchor is currently facing. The pricing is not a major issue for the organization and it is able to sell its products at a consistent market rate; however it is unable to realise its full profit potential due to the presence of a lot of operational inefficiencies. It is evident that if the firm is able to overcome all of these challenges, it can make the same level of profits as that of their competitors and can also facilitate their future growth exponentially. We will write a custom essay sample on Albatross Unit 3 Assignment or any similar topic only for you Order Now We have also analyzed two possible options which can be implemented and have assessed of which may be the most viable option for the company. We have also reached on a conclusion regarding the benefits the company can reap by implementing the strategies in their operational management plan. Question One Based on the information presented in the scenario/case study discuss Albatross Anchor’s competitiveness in relation to (please address all items in the below list and provide support for your conclusions): 1. Cost ) Cost of Production: Due to the presence of operational inefficiencies, Albatross Anchor is unable to reduce their costs as a result of which they have a lower profit margin. Therefore, they have a cost of production disadvantage as compared to their competitors. b) Economies of Scale in material purchasing: They can enjoy Economies of Scale when it comes to purchasing materials. Buying in bulk means they can get discounts from the suppliers on their purchase. c) Co st of Raw Materials Sitting Idle in the Warehouse: The increased amount of goods stored in the warehouse means that Albatross Anchor also needs to incur higher amounts of holding costs of storing the large amounts of inventory. Holding costs refers to the cost of carrying an inventory and may include costs such as, depreciation, deterioration, spoilage, taxes and insurance to name a few. d) Cost of Finished Goods Sitting Idle in the Warehouse: For the international orders the inventory of finished goods stays in the inventory along with the raw materials since the production is only done in small batches. This ultimately increases the holding cost for both the finished goods as well as the raw materials. 2. Speed of manufacturing process from order to finished product. Since the products are produced in limited quantities all the raw materials can be used more effectively. This also reduces the number of complexities during the manufacturing process. Currently their production is strictly dependent on the amount of demand for their products. 3. Flexibility in filling order(s) The manufacturing process is very constrained and is not flexible enough to house the smooth production of two different types of products. Each individual type of anchor requires their exclusive set of manufacturing line and therefore the time required to switch from one mode to another manufacturing mode requires 36 hours; which is quite a long time. 4. Technology The manufacturing process is deprived of new technology, making the process even more painstakingly slow. They are still using the traditional methods of making the anchors. 5. Capacity and facilities The current plan of their facilities is clearly insufficient for managing their operations smoothly. The space for storing the finished goods and the raw materials is located towards the far south of the entire facility and it takes a considerable amount of time and effort to ship the finish goods from there. If the manufacturing area is moved closer to the shipping area; it will save considerable amount of time in shipping these finished products. The foundry is not a part of the manufacturing department which further impairs the smooth flow of work in the production process. If the foundry is moved towards the manufacturing process it may increase the firm’s ability to cater to international orders more quickly. For having a mixed model of manufacturing process the Focused Factory process can be used. The Focused Factory aims for a narrow range of products and processes; as a result these factories are also small and quite simple and focus on only one or two products. 6. Service to customers Currently Albatross Anchors only sell their products through OEM customers and to the distributors. Apart from this, their products are of superior quality and are available to the customers in two varied forms. This not only gives Albatross Anchors greater choice, but also ensures that it leads to greater customer satisfaction. However, due to its current operational management procedures it is unable to reap the benefits of it as compared to their competitors. Question Two There are many ways that mushroom/bell anchors may be manufactured. Albatross Anchor is considering two new manufacturing processes (Process A and Process B) to reduce costs. Analysis of the information below will help determine which process has the lowest breakeven point (this validates the process is more cost effective). For each process the following fixed costs and variable costs are identified below: Anchor and Process| Process A| Process B| Sale price per anchor| $45. 00| $45. 00| Total Fixed cost | $ 650,000. 00| $950,000. 00| Variable cost per anchor| $ 36. 00| $ 29. 99| Based on the information in the table above complete the table below: Anchor and Process| Process A| Process B| (a) Fixed costs per anchor|   $9| $15. 01  | (b) The total number of anchors to attainbreak–even point for Process A and Process B|   72,222 units|   63,291 units| (c) Based on your calculations which Process (A or B) that you would recommend for adoption (you can select only one). Please make sure to explain how you arrived at your conclusion. Ans. (a)   At Break Even Point: Total revenue = Total cost i. e. p*x = v*x + F                        where, p = Sales Price per Anchor v = Variable Cost per Anchor                                       F = Total fixed Cost x = Total Anchors to be manufactured for Break Even. Since, p*x = v*x + F = (p-v)*x = F = (p-v) = F/x i. e. (p-v) = Total fixed cost per Anchor Now             Total fixed cost per anchor for Process A = (pA -vA) = (45-36) = $9 per Anchor                        Total fixed cost per anchor for Process B = (pB  -vB) = (45-29. 99) = $15. 01 per Anchor Ans. b)   (p-v)*x = F =          x = F/(p-v)                                 Number of units to be manufactured at break even For Process A: xA = FA/(pA-vA) = 650,000/ (45-36) = 72,222. 22  ? 72,222 units to be manufactured at break even. For Process B: xB  =  FB/(pB-vB) = 950,000/ (45-29. 99) = 63,291. 14  ? 63,2 91 units to be manufactured at break even. Ans. (c)  Process B should be adopted for two reasons: (1) The break-even point for process B is 63291 units which is less than that                                 of process A at 72,222 units, so process B is more cost effective. 2) Process B is also better than Process A in terms of the Operating leverage which can be defined as the change in net income per unit increase in sales volume. Mathematically, operating leverage can be written as follows:                            Operating Leverage = F/(vx*)   where x*  is units to be manufactured at Break Even point. Operating leverage for process A = 650,000/(36*72222) = 0. 25                Operating leverage for process B = 950,000/(29. 99*63291) = 0. 5                Therefore the process B is also better in terms of the operating leverage as opposed to process A. Conclusion Although Albatross Anchors produces only two types of products; it has huge growth potential which still remains untapped. They can surely achieve more than their current growth rate. They can also undertake other important initiatives which can significantly increase their competitiveness. For instance, product diversification, improved operational processes, and greater employee satisfaction may all contribute in increasing their success in marketplace and further fuel their productivity. As clearly evident from the calculations, implementation of process B in the company can prove to be quite fruitful. How to cite Albatross Unit 3 Assignment, Papers

Motivational Coach free essay sample

The whistle blew several times signaling the end of practice. The players and I ran to the middle of the field, cheering. We jumped up and down for several minutes as Coach Flaherty continued to blow the whistle. Finally he stopped and signaled us to take a knee. He emphasized that school was starting the next day and reminded us of three key points: we controlled our attitude going in to school, and our success in school was contingent on our attitude going in. Coach also warned us that some students might say things to us about how we had lost badly in our first two games, and that we should not listen to them, that we needed to stick together and help each other out when we were in need. Coach Flaherty ended his speech, and we all stood up and put our hands in the middle of the circle. We will write a custom essay sample on Motivational Coach or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â€Å"One Love on three,† Coach Flaherty told us in a low voice. Coach Flaherty is more than just my football coach. He is a person who motivates everybody involved in the football program to be the best that they can be. â€Å"One Love† is one of his most important ideas. Although we all come from different backgrounds, we all have one love, which is football. We use this idea of â€Å"one love† to remind each other of what brings us together and that we are all part of the football family. All of us, players, coaches, and managers live by this idea and use it every day of our lives. Coach Flaherty has not only taught us to be a diverse family, but also to be leaders. During my time as a manager for the football team, I learned the acronym L.E.A.D., which stands for Loyalty, Empathy, Accountability, and Discipline. As we grow as leaders on the football field, we are loyal to each other. We know that we can always count on each other to do what needs to be done. To teach us empathy, Coach Flaherty recruits special needs students into the football program as managers. By allowing us to develop a relationship with these students, Coach Flaherty has taught us not just acceptance, but admiration of those who are different or must overcome more challenges than us. Since my youngest brother is autistic, I especially empathize with these students and revere our coach for teaching so many other athletes this empathy. Coach Flaherty has also taught me the importance of discipline. One day during the off- season, one of the players threw an empty Gatorade bottle as Coach Flaherty walked into the room. â€Å"Who threw it,† he asked. When nobody held themselves accountable, the whole team was disciplined for the act by being made to run several sprints around the track. That day, I learned that it was important to be accountable for one’s actions and to have discipline. Coach Flaherty reminded us of this after a prank that occurred during football camp. As the whole team completed several sets of down-ups and ran several sprints, Coach Flaherty gave us all a stern lecture about discipline. In this way, I was again reminded of the core values of LEAD. Although Coach Flaherty is hard on us when we make a mistake, he does this to teach us the importance of be a good person in addition to being a good athlete. But the biggest impact he has on me is from his motivational speeches. He reminds us to worry about what we can control, accept others, and be a helping hand. The lessons I have learned from Coach Flaherty are lessons that I will take with me to not only college, but the rest of my life.

Free Essays on Materialism

Materialism Materialism what do you think it is?We all know that materialism is what a person wants not what he needs.Materialism also is the standards that other people see that we think we haveto live by. As Webster’s Dictionary state, materialism is a theory thatphysical matter is only fundamental reality. Americans are very materialistic.Because our society is so materialistic, people can be hurt, and ashamed of howthey dress. Materialism in our society can also be costly. If we took a secondand looked at our society we would be able to see that our society is verymaterialistic. We are very concerned with differentname brands such as Polo, Tommy, Ralph Lauren, Calvin Kline, Fubu, Nautica,Nike, Adidias and the list could go on and on. We see the different stars ontelevision, in movies, commercials, and magazines or on stages. Whether theyare actors, actress, singers, models we all look at the clothing they wear andthink that this is what must be fashionable acceptable in our society. We letthese people set what we are going to wear and buy, since when did they decidehow we spend our hard earned money. If an actor/actress can afford an item ofclothing, does that mean that we have to buy that item to be like them? If westop to think for a minute, yes Michael Jordan was a very good basketballplayer, but does that mean we have to buy some hundred-dollar shoes becausethey have his name on it? Others of us might recall the Fubu commercial. Theones with LL Cool J’s (rapper/actor) they may be his line of clothing that heis promoting so us the consu ! mer looks at that and thinks well if LL is wearingthat then I want to be like him. Now Sean â€Å"Puffy† comps is a great rapper, butdoes that mean we have to buy his line of clothing? Calvin Kline what did he dothat was so great that make every one what to wear his clothing? We may bethinking that these sounds exactly like us or we may think what is she talkingabout... Free Essays on Materialism Free Essays on Materialism What Advertisements Don’t Tell You in Their Ads materialism (m -tà ®r - -l z m) n. 1. The theory or attitude that physical well-being and worldly possessions constitute the greatest good and highest value in life. Advertising generates new needs and establishes brand loyalties. Ads alert people to both new products and new versions of old ones. Consumption today is not only about keeping up with the Joneses. The labels you wear, the food you eat, the restaurants you frequent, the haircut you flaunt, where you go on holiday, even your spiritual cravings are social symbols. What is happening to the average man, the man who is caught in the web of a consumerist and materialistic culture with all the temptations it offers him? The general scenario is one of utter helplessness and nobody seems to have any control over his future. Added to this is the acquisitive tendency of those who are tempted to go for all kinds of things the market offers. A kind of insatiable greed seems to have taken control of all of us and no effort is being made anywhere to limit one’s wants. And this has become a global phenomenon and no country seems to be free from it. Thus the average man finds himself to be tr ! uly at a crossroads of utter despair and helplessness. He is swept away by the mighty waves of an all-pervading materialism and consumerism. Economic well-being appears to be the sole purpose of life and the manner in which value systems are being trampled upon raises the big question: Where are we headed? In the car ad included we see the car in all of its glory. What we do not see is how the car was made, who made it, and most importantly what sort of emissions it puts out. Contrary to popular belief that societal unawareness has paved our way to environmental catastrophe; advertising deliberately avoids showing the environmental consequences of a consumer society. Take for instance the Volks Wagon ad. When you look ... Free Essays on Materialism Materialism Materialism what do you think it is?We all know that materialism is what a person wants not what he needs.Materialism also is the standards that other people see that we think we haveto live by. As Webster’s Dictionary state, materialism is a theory thatphysical matter is only fundamental reality. Americans are very materialistic.Because our society is so materialistic, people can be hurt, and ashamed of howthey dress. Materialism in our society can also be costly. If we took a secondand looked at our society we would be able to see that our society is verymaterialistic. We are very concerned with differentname brands such as Polo, Tommy, Ralph Lauren, Calvin Kline, Fubu, Nautica,Nike, Adidias and the list could go on and on. We see the different stars ontelevision, in movies, commercials, and magazines or on stages. Whether theyare actors, actress, singers, models we all look at the clothing they wear andthink that this is what must be fashionable acceptable in our society. We letthese people set what we are going to wear and buy, since when did they decidehow we spend our hard earned money. If an actor/actress can afford an item ofclothing, does that mean that we have to buy that item to be like them? If westop to think for a minute, yes Michael Jordan was a very good basketballplayer, but does that mean we have to buy some hundred-dollar shoes becausethey have his name on it? Others of us might recall the Fubu commercial. Theones with LL Cool J’s (rapper/actor) they may be his line of clothing that heis promoting so us the consu ! mer looks at that and thinks well if LL is wearingthat then I want to be like him. Now Sean â€Å"Puffy† comps is a great rapper, butdoes that mean we have to buy his line of clothing? Calvin Kline what did he dothat was so great that make every one what to wear his clothing? We may bethinking that these sounds exactly like us or we may think what is she talkingabout... Free Essays on Materialism (Topic) The view taken by Lewis Lapham of â€Å"the American faith in money† meticulously identifies the covetous sentiment shared by our people. (Tell #1) Since the formation of this nation, Americans have been materialistic. (Show #1) Henry Adams observed how â€Å"deflected by the pursuit of money† the Americans were. (Mean #1) We have slowly altered our course in life to focus on achieving great riches, although these will only remain a dream for most. (Tell #2) The American people attempt to use their wealth to prove their â€Å"worth† to others and themselves. (Show #2) The philosophy, â€Å"the visible signs of wealth testify to an inward state of grace† or success, epitomizes the doctrines of the American people. (Mean #3) By ostentatiously displaying our tangible assets, we assume that other people will conclude we are happy and successful because we own so much. (Tell #3) Citizens of other countries largely have not had the same op portunities as Americans. They defer to values in â€Å"family, religion, honor, intellect, and social class†. (Show #3) The beauty of the Constitution and founding principles of America were to have a diverse society, where people with different ideas and beliefs could harmoniously live together. Therefore, we do not all have a consensual system to pass judgment on, so we turn to the obvious source of unity: money. In this land of opportunity, a clever person can build a fortune from scratch, in the past, through oil corporations and railroads, in the present, through Internet companies. We have faith in money, because we believe that to achieve that level of affluence, the individual must be intelligent, shrewd, astute, and witty along with dozens of other favorable and cherished characteristics. Money is an integral part of our lives because with it we associate the same connotations that the English do to a name; the Germans, a university degree; or the Soviets, po litical power. ...

Free Essays on Materialism

Materialism Materialism what do you think it is?We all know that materialism is what a person wants not what he needs.Materialism also is the standards that other people see that we think we haveto live by. As Webster’s Dictionary state, materialism is a theory thatphysical matter is only fundamental reality. Americans are very materialistic.Because our society is so materialistic, people can be hurt, and ashamed of howthey dress. Materialism in our society can also be costly. If we took a secondand looked at our society we would be able to see that our society is verymaterialistic. We are very concerned with differentname brands such as Polo, Tommy, Ralph Lauren, Calvin Kline, Fubu, Nautica,Nike, Adidias and the list could go on and on. We see the different stars ontelevision, in movies, commercials, and magazines or on stages. Whether theyare actors, actress, singers, models we all look at the clothing they wear andthink that this is what must be fashionable acceptable in our society. We letthese people set what we are going to wear and buy, since when did they decidehow we spend our hard earned money. If an actor/actress can afford an item ofclothing, does that mean that we have to buy that item to be like them? If westop to think for a minute, yes Michael Jordan was a very good basketballplayer, but does that mean we have to buy some hundred-dollar shoes becausethey have his name on it? Others of us might recall the Fubu commercial. Theones with LL Cool J’s (rapper/actor) they may be his line of clothing that heis promoting so us the consu ! mer looks at that and thinks well if LL is wearingthat then I want to be like him. Now Sean â€Å"Puffy† comps is a great rapper, butdoes that mean we have to buy his line of clothing? Calvin Kline what did he dothat was so great that make every one what to wear his clothing? We may bethinking that these sounds exactly like us or we may think what is she talkingabout... Free Essays on Materialism Free Essays on Materialism What Advertisements Don’t Tell You in Their Ads materialism (m -tà ®r - -l z m) n. 1. The theory or attitude that physical well-being and worldly possessions constitute the greatest good and highest value in life. Advertising generates new needs and establishes brand loyalties. Ads alert people to both new products and new versions of old ones. Consumption today is not only about keeping up with the Joneses. The labels you wear, the food you eat, the restaurants you frequent, the haircut you flaunt, where you go on holiday, even your spiritual cravings are social symbols. What is happening to the average man, the man who is caught in the web of a consumerist and materialistic culture with all the temptations it offers him? The general scenario is one of utter helplessness and nobody seems to have any control over his future. Added to this is the acquisitive tendency of those who are tempted to go for all kinds of things the market offers. A kind of insatiable greed seems to have taken control of all of us and no effort is being made anywhere to limit one’s wants. And this has become a global phenomenon and no country seems to be free from it. Thus the average man finds himself to be tr ! uly at a crossroads of utter despair and helplessness. He is swept away by the mighty waves of an all-pervading materialism and consumerism. Economic well-being appears to be the sole purpose of life and the manner in which value systems are being trampled upon raises the big question: Where are we headed? In the car ad included we see the car in all of its glory. What we do not see is how the car was made, who made it, and most importantly what sort of emissions it puts out. Contrary to popular belief that societal unawareness has paved our way to environmental catastrophe; advertising deliberately avoids showing the environmental consequences of a consumer society. Take for instance the Volks Wagon ad. When you look ... Free Essays on Materialism Materialism Materialism what do you think it is?We all know that materialism is what a person wants not what he needs.Materialism also is the standards that other people see that we think we haveto live by. As Webster’s Dictionary state, materialism is a theory thatphysical matter is only fundamental reality. Americans are very materialistic.Because our society is so materialistic, people can be hurt, and ashamed of howthey dress. Materialism in our society can also be costly. If we took a secondand looked at our society we would be able to see that our society is verymaterialistic. We are very concerned with differentname brands such as Polo, Tommy, Ralph Lauren, Calvin Kline, Fubu, Nautica,Nike, Adidias and the list could go on and on. We see the different stars ontelevision, in movies, commercials, and magazines or on stages. Whether theyare actors, actress, singers, models we all look at the clothing they wear andthink that this is what must be fashionable acceptable in our society. We letthese people set what we are going to wear and buy, since when did they decidehow we spend our hard earned money. If an actor/actress can afford an item ofclothing, does that mean that we have to buy that item to be like them? If westop to think for a minute, yes Michael Jordan was a very good basketballplayer, but does that mean we have to buy some hundred-dollar shoes becausethey have his name on it? Others of us might recall the Fubu commercial. Theones with LL Cool J’s (rapper/actor) they may be his line of clothing that heis promoting so us the consu ! mer looks at that and thinks well if LL is wearingthat then I want to be like him. Now Sean â€Å"Puffy† comps is a great rapper, butdoes that mean we have to buy his line of clothing? Calvin Kline what did he dothat was so great that make every one what to wear his clothing? We may bethinking that these sounds exactly like us or we may think what is she talkingabout... Free Essays on Materialism (Topic) The view taken by Lewis Lapham of â€Å"the American faith in money† meticulously identifies the covetous sentiment shared by our people. (Tell #1) Since the formation of this nation, Americans have been materialistic. (Show #1) Henry Adams observed how â€Å"deflected by the pursuit of money† the Americans were. (Mean #1) We have slowly altered our course in life to focus on achieving great riches, although these will only remain a dream for most. (Tell #2) The American people attempt to use their wealth to prove their â€Å"worth† to others and themselves. (Show #2) The philosophy, â€Å"the visible signs of wealth testify to an inward state of grace† or success, epitomizes the doctrines of the American people. (Mean #3) By ostentatiously displaying our tangible assets, we assume that other people will conclude we are happy and successful because we own so much. (Tell #3) Citizens of other countries largely have not had the same op portunities as Americans. They defer to values in â€Å"family, religion, honor, intellect, and social class†. (Show #3) The beauty of the Constitution and founding principles of America were to have a diverse society, where people with different ideas and beliefs could harmoniously live together. Therefore, we do not all have a consensual system to pass judgment on, so we turn to the obvious source of unity: money. In this land of opportunity, a clever person can build a fortune from scratch, in the past, through oil corporations and railroads, in the present, through Internet companies. We have faith in money, because we believe that to achieve that level of affluence, the individual must be intelligent, shrewd, astute, and witty along with dozens of other favorable and cherished characteristics. Money is an integral part of our lives because with it we associate the same connotations that the English do to a name; the Germans, a university degree; or the Soviets, po litical power. ...

Free Essays on Materialism

Materialism Materialism what do you think it is?We all know that materialism is what a person wants not what he needs.Materialism also is the standards that other people see that we think we haveto live by. As Webster’s Dictionary state, materialism is a theory thatphysical matter is only fundamental reality. Americans are very materialistic.Because our society is so materialistic, people can be hurt, and ashamed of howthey dress. Materialism in our society can also be costly. If we took a secondand looked at our society we would be able to see that our society is verymaterialistic. We are very concerned with differentname brands such as Polo, Tommy, Ralph Lauren, Calvin Kline, Fubu, Nautica,Nike, Adidias and the list could go on and on. We see the different stars ontelevision, in movies, commercials, and magazines or on stages. Whether theyare actors, actress, singers, models we all look at the clothing they wear andthink that this is what must be fashionable acceptable in our society. We letthese people set what we are going to wear and buy, since when did they decidehow we spend our hard earned money. If an actor/actress can afford an item ofclothing, does that mean that we have to buy that item to be like them? If westop to think for a minute, yes Michael Jordan was a very good basketballplayer, but does that mean we have to buy some hundred-dollar shoes becausethey have his name on it? Others of us might recall the Fubu commercial. Theones with LL Cool J’s (rapper/actor) they may be his line of clothing that heis promoting so us the consu ! mer looks at that and thinks well if LL is wearingthat then I want to be like him. Now Sean â€Å"Puffy† comps is a great rapper, butdoes that mean we have to buy his line of clothing? Calvin Kline what did he dothat was so great that make every one what to wear his clothing? We may bethinking that these sounds exactly like us or we may think what is she talkingabout... Free Essays on Materialism Free Essays on Materialism What Advertisements Don’t Tell You in Their Ads materialism (m -tà ®r - -l z m) n. 1. The theory or attitude that physical well-being and worldly possessions constitute the greatest good and highest value in life. Advertising generates new needs and establishes brand loyalties. Ads alert people to both new products and new versions of old ones. Consumption today is not only about keeping up with the Joneses. The labels you wear, the food you eat, the restaurants you frequent, the haircut you flaunt, where you go on holiday, even your spiritual cravings are social symbols. What is happening to the average man, the man who is caught in the web of a consumerist and materialistic culture with all the temptations it offers him? The general scenario is one of utter helplessness and nobody seems to have any control over his future. Added to this is the acquisitive tendency of those who are tempted to go for all kinds of things the market offers. A kind of insatiable greed seems to have taken control of all of us and no effort is being made anywhere to limit one’s wants. And this has become a global phenomenon and no country seems to be free from it. Thus the average man finds himself to be tr ! uly at a crossroads of utter despair and helplessness. He is swept away by the mighty waves of an all-pervading materialism and consumerism. Economic well-being appears to be the sole purpose of life and the manner in which value systems are being trampled upon raises the big question: Where are we headed? In the car ad included we see the car in all of its glory. What we do not see is how the car was made, who made it, and most importantly what sort of emissions it puts out. Contrary to popular belief that societal unawareness has paved our way to environmental catastrophe; advertising deliberately avoids showing the environmental consequences of a consumer society. Take for instance the Volks Wagon ad. When you look ... Free Essays on Materialism Materialism Materialism what do you think it is?We all know that materialism is what a person wants not what he needs.Materialism also is the standards that other people see that we think we haveto live by. As Webster’s Dictionary state, materialism is a theory thatphysical matter is only fundamental reality. Americans are very materialistic.Because our society is so materialistic, people can be hurt, and ashamed of howthey dress. Materialism in our society can also be costly. If we took a secondand looked at our society we would be able to see that our society is verymaterialistic. We are very concerned with differentname brands such as Polo, Tommy, Ralph Lauren, Calvin Kline, Fubu, Nautica,Nike, Adidias and the list could go on and on. We see the different stars ontelevision, in movies, commercials, and magazines or on stages. Whether theyare actors, actress, singers, models we all look at the clothing they wear andthink that this is what must be fashionable acceptable in our society. We letthese people set what we are going to wear and buy, since when did they decidehow we spend our hard earned money. If an actor/actress can afford an item ofclothing, does that mean that we have to buy that item to be like them? If westop to think for a minute, yes Michael Jordan was a very good basketballplayer, but does that mean we have to buy some hundred-dollar shoes becausethey have his name on it? Others of us might recall the Fubu commercial. Theones with LL Cool J’s (rapper/actor) they may be his line of clothing that heis promoting so us the consu ! mer looks at that and thinks well if LL is wearingthat then I want to be like him. Now Sean â€Å"Puffy† comps is a great rapper, butdoes that mean we have to buy his line of clothing? Calvin Kline what did he dothat was so great that make every one what to wear his clothing? We may bethinking that these sounds exactly like us or we may think what is she talkingabout... Free Essays on Materialism (Topic) The view taken by Lewis Lapham of â€Å"the American faith in money† meticulously identifies the covetous sentiment shared by our people. (Tell #1) Since the formation of this nation, Americans have been materialistic. (Show #1) Henry Adams observed how â€Å"deflected by the pursuit of money† the Americans were. (Mean #1) We have slowly altered our course in life to focus on achieving great riches, although these will only remain a dream for most. (Tell #2) The American people attempt to use their wealth to prove their â€Å"worth† to others and themselves. (Show #2) The philosophy, â€Å"the visible signs of wealth testify to an inward state of grace† or success, epitomizes the doctrines of the American people. (Mean #3) By ostentatiously displaying our tangible assets, we assume that other people will conclude we are happy and successful because we own so much. (Tell #3) Citizens of other countries largely have not had the same op portunities as Americans. They defer to values in â€Å"family, religion, honor, intellect, and social class†. (Show #3) The beauty of the Constitution and founding principles of America were to have a diverse society, where people with different ideas and beliefs could harmoniously live together. Therefore, we do not all have a consensual system to pass judgment on, so we turn to the obvious source of unity: money. In this land of opportunity, a clever person can build a fortune from scratch, in the past, through oil corporations and railroads, in the present, through Internet companies. We have faith in money, because we believe that to achieve that level of affluence, the individual must be intelligent, shrewd, astute, and witty along with dozens of other favorable and cherished characteristics. Money is an integral part of our lives because with it we associate the same connotations that the English do to a name; the Germans, a university degree; or the Soviets, po litical power. ...

3 Types of Word Treatment

3 Types of Word Treatment 3 Types of Word Treatment 3 Types of Word Treatment By Mark Nichol Spelling, capitalization, and italicization are three aspects of writing that careful writers will attend to. This post discusses the importance of recognizing standards and making conscious decisions when contemplating deviating from them. Spelling Employing proper spelling is one of the fundamentals of composition. Unfortunately, the explosive increase in writing opportunities afforded by the internet and social media makes it easier for careless writers to spread viral errors. Where in the past, few print publications would allow mistakes like definately and predominately, today, such misspellings are rampant on websites and blogs and in texts, not to mention in some professionally produced print publications and on occasional television broadcasts- including in chyrons, the electronically generated captions that appear below talking heads on TV. Deteriorating writing skills and declining editing standards result in frequent spelling errors, and the only effective defense is a good offense: Proactively double-check spelling- using not just spell-checking functions (which are not infallible) but also print or online dictionaries (which are virtually perfectly reliable). Dictionaries and other writing resources also protect writers from using incorrect or outdated word forms. For example, the few remaining hyphenated compound nouns are undergoing an evolution, as writers increasingly omit the hyphen and treat these terms as closed compounds- sometimes in a conscious decision to accelerate what is almost always an inevitable process but far more often simply out of ignorance. Changes from, for example, mind-set to mindset and start-up to startup are inevitable, but the former choice in each case is still the form listed in most dictionaries, so avoid the variant until it becomes the norm. Capitalization Capitalization, which, with few exceptions, denotes a proper noun, in such usage distinguishes the specific from the generic, but it is employed erroneously primarily in two contexts. First, generic job titles are often mistakenly capitalized. When Jane Smith is identified as a senator, capitalize the job title if it appears before her name: â€Å"Senator Jane Smith.† And when the job title substitutes for the person’s name in direct address- when someone says or writes, for example, â€Å"Excuse me, Senator, do you have a moment?† the word is capitalized. In government or legal documents, the â€Å"publisher† may insist on capitalizing the job title even in isolation: â€Å"The Senator abstained.† But in all other usage, the term is generic- Jane Smith is being described as one of those entities designated as a senator. Take care, too, about capitalizing only exact job titles. When referring to Thomas Jones, whose official designation is director of communications and marketing, write â€Å"Director of Communications and Marketing Thomas Jones,† to be formal, or â€Å"marketing director Thomas Jones,† in more casual contexts, but not â€Å"Marketing Director Thomas Jones.† (And after the name, the job title is almost invariably not capitalized; a rare exception is the exact name of an endowed professorship. Capitalization is also standard after names on lists, on rà ©sumà ©s, and so on.) In addition, descriptions of people that identify their profession or role but are not formal job titles are not capitalized: â€Å"The truck belongs to electrician John Smith†; â€Å"She thanked team captain Mary Jones for her support.† Similarly, a term identifying a nonliving entity should be capitalized only as part of the full name: for example, â€Å"the Mississippi River,† but â€Å"the river† (with exceptions for poetic license, as when such an entity is personified), or â€Å"the Development Committee,† but â€Å"the committee† (again, in legalese, such terms may appear capitalized). Italicization Italics serve to call attention to a word, phrase, or sentence; two primary functions are to identify a foreign term and to emphasize one or more words the writer wishes the reader to notice. However, the pitfall in the case of both functions is overuse. In the case of apparently foreign words or phrases, double-check that the term is in fact still technically considered foreign; many such words and phrases have been assimilated into English (evidenced by their inclusion in English dictionaries) and are no longer considered to require emphasis. (Note, too, that some writers and publishers decide that when a foreign term is used repeatedly in one piece of content, and it is defined or explained on first reference, it is italicized only in that first instance.) And when considering whether to italicize a word, phrase, or sentence to make it stand out, think twice about whether the emphasis is merited or helpful; frequent employment of any tool or technique can diminish its effectivenes s. A third common function of italics is to call attention to a word being used to name itself rather than the concept for which the word stands; compare â€Å"Moron originally denoted a mildly retarded person† and â€Å"A moron is a stupid person.† Because of this distinction, italics should not be employed to introduce a term unless the word is described as a word, as in the disclaimer â€Å"In observing the historical context of psychiatry in the early twentieth century, we use moron according to its original medical definition: ‘a mildly retarded person.’† In spelling, capitalization, and italicization, as in any aspect of writing, the writer or publisher may choose to deviate from accepted standards, but the ultimate consideration should be whether the reader is being served by a decision that affects one or more aspects, or whether communication is being compromised rather than enhanced. In addition, a writer may ignore these standards for artistic reasons, such as in representing dialect or a fictional character’s illiteracy or overly emphatic speech patterns. Again, however, the writer should weigh the consequences of such a decision and practice moderation. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Useful Stock Phrases for Your Business Emails45 Synonyms for â€Å"Old† and â€Å"Old-Fashioned†9 Forms of the Past Tense

Process improvement plan Essay Example | Topics and Well Written Essays - 750 words

Process improvement plan - Essay Example Any company or person operating a business needs the best operational processes to avoid time and resource wasting to ensure maximization of profit. Steps in attaining this process should be identified and recorded according to their performance. It should be noted that proper data collection will enhance effective data analysis towards improving the quality of data management. In a span of 5 weeks, cash flow was recorded showing all the processes involved during the day and the time it takes for each step. Metrics were established towards creating a flowchart that recorded the entire process that was created. According to the data, the process began on Monday and lasted for a period of five weeks. Metrics of the outcome was used to determine the control limits, intervals, and seasonal effects. Process Boundaries Process boundaries is usually established where a process begins and ends with input and output. The process of depositing many is sub-divided into: handing the cash flow pa ttern from the facility to the bank, ensuring figures indicated are of true reflection of the business activities, signing the form, heading to the bank, being served by the relations manager, confirmation of the deposit slip by the manager, head back to the firm and final preparation of the next day`s work. Therefore, this activities constitutions a process boundary since it began and ended and also has input and output. process configuration process metrics A metric is a measure that allows the project team or individual to evaluate various performance constraints within a process; hence, ensuring that monitoring can be done on the processes to check the quality and effectiveness (Guha & Kettinger, 1993). Control limits and processes metric will be used to guide the process improvement plan. The metric used to measure the process's flow was the time flow metrics. This test measures the alignment of the time allocated for each stage with the factors that may disrupt the flow of the process. In order to run a business successfully, it is important to know what is going on with the financial aspect of the business and make sure there is appropriate cash flow. Daily routine is heavily affected by Traffic jams, this cause interruption; 0On the other hand, driving to the bank and from the bank will also a factor to both processes. A process can be delayed if the owner wants to set up a meeting with other workers under his supervision, checking and proper clearance of account books to see if there are missing details. These factors disrupt the time schedule as allocated to each phase. (Wood, 1999) After a successful collection of the data needed the upper control limit, lower control limit, mean and standard deviation were computed. The mean is the average on record of the partaker`s action time. . The mean is from the data given is 93.75 Class limits Frequency Class limits Class limits-mean F2 80-89 2 84.5 -9.25 171.125 90-99 17 94.5 0.75 9.5625 100-109 0 104.5 10 .75 0 110-119 4 114.5 20.75 1722.25 120-129 1 124.5 30.75 945.5625 Standard deviation =2, 838.5/25= 10.89 Accepted mean = (25+10+15+10+30) = 90 minutes The accepted mean from the table is 90 minutes improved performance In the whole process to improve, the owner needs to understand the current state of the process and where he wants them to be in the future. Even if the process is

Bio-Terrorism Research and Development Essay Example | Topics and Well Written Essays - 750 words

Bio-Terrorism Research and Development - Essay Example These pathogens have high probabilities of bioterrorism use because they can be disseminated fast and without difficulty; would simply need minimal amounts to cause and spread diseases; and would cause high levels of morbidity and mortality (Perlin, 2008). Category A agents, being the highest risk agents, are top priority in research efforts. Category B agents create the second highest threat.  Category C agents are the emerging communicable disease hazards (â€Å"Potential Bioterrorism Agents,â€Å" 2010). Biological agents such as anthrax, botulism, plague, smallpox, tularemia, and viral hemorrhagic fevers (â€Å"NIAID report claims great progress in biodefense research,† 2010), are cheap substitutes to conventional weapons. Preferred by terrorists, these pathogens have easy accessibility; rapid production and distribution; low detection and high potentials for causing national disturbance (â€Å"Potential Bioterrorism Agents,â€Å" 2010). Since 2002, the National Institute of Allergy and Infectious Diseases (NIAID) has shown remarkable progress in the development of measures to counteract bioterrorist attacks. Basic research programs comprise the latest designation and financial support of eight regional academic centers for biodefense research and rising transmittable diseases. All strains of pathogen genomes with high-risk for bioterror use are sequenced and determined of possible viral and protozoal bioterrorism infection. Researchers are given grants to study the deterrence, identification, and cure of diseases caused by bioweapons. The NIAID research targets on the development of effective vaccines and precise diagnosis (â€Å"NIAID report claims great progress in biodefense research,† 2010). Mucosal immunities are studied on areas of infection, such as the respiratory organs and oral passages since potential bioweapons are most likely to infect those areas (â€Å"Introduction to Biodefense Research,â₠¬  2010). Proposed efforts to

Stakeholder Influence in Strategy Decisions

Stakeholder Influence in Strategy Decisions Devising a strategy should be a product of logical and external analysis, yet often appears to be a product of the power of stakeholders. Discuss using recent business examples. Johnson and Scholes (2002) p10 define strategy as â€Å"the direction and scope of an organisation over the long term, which achieves advantage for the organisation through its configuration of resources within a changing environment and to fulfil stakeholder expectations.† A strategic plan is therefore large scale future oriented activities that allow interaction with the competitive environment in order to achieve company objectives. It follows that strategic management is the process whereby a strategy is formulated, evaluated, and continuously improved. Strategic planning flows from the definition of an organisation’s vision, mission and objectives and subsequent environmental scanning, to understand the organisation’s strategic position with respect to the macro external environment, its industry, competitors, internal resources, competencies and expectations and influence of stakeholders. (Stoner, Freeman and Gilbert, 1995) This initial process establishes a basis for strategic choice by means of a match of identified strengths to opportunities. The translation of strategic choice into action is then implemented across all levels of the organisation through programmes, resources, technologies, and performance management structures. (Johnson and Scholes, 2002 and Davis, 2005) This essay focuses on the strategic position of the organisation in the context of its environment, its strategic capability, and stakeholder expectations. The purpose of an environmental scan is to develop a list of diverse variables from an uncertain and complex world to offer actionable responses and in so doing allow a structured framework for defensive or offensive actions. There are a variety of available analysis tools such as a PESTEL framework from a macro-environmental level, Porter’s Five Forces framework at an industry level, strategic groupings within an industry and individual market analysis. The results can then be applied in a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to determine strategic choice. (Johnson and Scholes, 2002) PESTEL is an acronym representing the key forces that exist or are emerging in the external environment and suggests how they will, or might impact on future strategy and resources.   These comprise Political, Economic, Sociocultural, Technological, Environmental and Legal factors. (Johnson and Scholes, 2002) Changes in these forces and their interaction affect the types of products and services offered and impact on suppliers and distributors to the organisation. An example of political and legal forces in setting the climate for business, are the tax harmonisation processes in the European Union (EU) which have caused many multinational firms, including John Deere and Cargill, to relocate their head offices to Switzerland, a non EU member to avoid tax costs. Consequentially, the global competitive ratings for the Netherlands, Germany and other home countries of these firms plunged whilst the rating for Switzerland has surged. (Davis, 2005) The use of PESTEL in isolation and a mer e listing of possible influences without an understanding of the combined impact of a number of these forces could lead to inaction with respect to countering threats or pursuing opportunities to the detriment of the business. The combined effect of the factors can be understood by identifying structural drivers of change that affect the structure of an industry sector or market. These include an increasing convergence of markets as customer needs and wants become similar (eg standardisation of strategy textbooks across international higher education institutions), maximising cost advantages achieved through economies of scale by centralised production in low cost, labour efficient countries such as India and China, or the differential impact of the factors dependant on industry type. (eg Pharmaceutical sales to an aging population in a first world country) (Johnson and Scholes, 2002) This reinforces the need to regard strategy formulation as an interactive multidisciplinary process requiring creative thinking. Porter suggests that industry selection and analysis is a vital component of strategic planning. An industry is â€Å"a group of firms producing products that are close substitutes for one another.† (Johnson and Scholes, 2002, p110) Competitive forces within an industry can be analysed in the contexts of the sources of competition, the dynamics of that competition and strategic groupings. Although criticised as being too generic in nature, Porter’s Five Forces framework is useful in addressing key interacting forces affecting a strategic business unit with a distinct market for goods or services within an industry. Porter referred to these forces as the microenvironment so as to contrast it with the more general term, macro environment. They consist of those forces close to an organisation that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace. (Porter, 1996) An example is that of the mobile phone network industry where the barrier to entry by new competitors is the huge entry cost associated with 3G broadband licenses. The purchasing power of buyers is high with a significant range of choices between networks and the power of suppliers increasing through alliances such as that of Casio and Hitachi in 2003. (Davis, 2005) The threat of substitute products is increasing as Personal Digital Assistance (PDA) convergence with phones and voice-over-internet technology emerges with the potential to bypass the network operators. Competitive rivalry between firms with similar products is high with a broad range of products on offer to the consumer. (Johnson and Scholes, 2002) The concept of strategic grouping addresses the criticism of Porter’s model where an industry is considered to be too generic to provide a basis for understanding the competitive environment by applying the Five Forces framework. Johnson and Scholes, 2002, p122 define strategic groups as â€Å"organisations within an industry with similar strategic characteristics following similar strategies or competing on similar bases.† These firms are not homogeneous within the industry and follow strategies common to the group, but different to firms in other groups in the same industry. An example is a pharmaceutical manufacturer with a unique medication product protected by patent serving a common market using a similar strategy. (Davis, 2005) Understanding the competitive environment together with current and potential customer needs and wants will determine the success or failure of an organisation. Porter suggests that there are two generic strategies: cost or differentiation. Marketing segmentation identifies similarities and differences between individual and customer groups based on geographic, demographic lifestyle and benefit segmentation. An appreciation of customer values in a market segment and matching needs against the organisation’s capacity to meet those needs, is a critical aspect of determining strategic capability. (Pitt, 1997) The emergence of global firms suggests that traditional models are limited in application and that there is a need for the development of a broader integrative international strategic business model framework. (Ricart et al, 2004) Strategic capability involves the identification and evaluation of an organisation’s strengths and weaknesses in the functional areas of the business in the context of the external environment analyses. It is typically recorded in a SWOT framework. It represents an understanding of customer’s perceptions of value, the critical success factors through which that value is realised and unique competencies, processes, and technology to achieve competitive advantage. (Hussey, 2002.) The core competencies of the organisation are the unique capabilities that are critical success factors in achieving competitive advantage and hence key to the delivery of customer value. They form the foundation for differentiation and for increasing perceived customer benefits. Competencies must evolve as the needs and wants of customers change and a focus on developing critical competencies that affect market position, share and power is key. (Hamel and Prahalad, 1994) A useful model to analyse an organisation’s core competencies that underpin its competitive advantage is Porter’s Value Chain Analysis. This attempts an understanding of how the organisation creates customer value by examining the contributions of various activities within the business to that value. An organisation’s value chain is normally part of a broader value system that represents a set of inter-organisational linkages and relationships to create the product or service. It separates prima ry and support activities through which that value is generated. (Johnson and Scholes, 2002) Porter argues that competitive strategy is about being different, and focussing on those activities that deliver a unique mix of value and doing them better than competitors. (Porter, 1996) The structured and systematic process of analysing the external and internal environment described thus far is carried out by a consultative process with stakeholders and should present a sound basis for establishing the foundation for the organisation’s strategy formulation. However, the impact of stakeholders and the complex role that people play from a political and cultural perspective should be taken into account. (Johnson and Scholes, 2002) Davis, 2005, suggests that stakeholders are individuals or groups with an interest in the success of an organisation to deliver intended results and on whom the organisation itself depends. Donaldson and Preston, 1995, p64, argue that this general statement is too wide should be qualified to â€Å"be those persons or groups with a legitimate interest in procedure and / or substantive aspects of corporate activity.† Walsh, 2005, suggests that too broad a definition creates a situation whereby managers function in order benefit a stakeholder group or act as a continuous conduit to stakeholders. Stakeholders may include employees, unions, customers, financial institutions, suppliers, shareholders etc depending on the accepted definition. The definition of stakeholder is therefore important to the organisation because it impacts on the strategic plan formulation. The relationship between stakeholders and the organisation encompasses the field of stakeholder management that ranges in complexity from stakeholder mapping through to stakeholder collaboration and social capital. The corporate governance structure of the organisation and the regulatory framework within which it operates should determine who the organisation serves and how the purpose and direction of the organisation is determined. This includes the management of the capacity of a stakeholder to influence the organisation as well as accountability issues in the formal structure. This is typically structured through a separation of ownership and management at main board level, balanced by non-executive directors and a non executive chairperson. Internal or organisational stakeholders may blur this line through the inappropriate use of power and politics. Society in turn creates expectations of the organisation in terms of ethics and within a cultural context that need to be congruen t with that of the organisation. (Donald and Preston, 1995) The organisational field approach suggests that networks of related organisations develop which share common assumptions, values, and processes that may incorporate common organisational views on stakeholders. Under this scenario, relationship with stakeholders are taken for granted leading to legitimised strategies shaped by expectations being accepted without a structured strategic planning process occurring. (Walsh, 2005) A stakeholder map is a tool that inventories and categorises a companys stakeholders, shows their inter-relationships, expectations, and power. It illustrates the approaches that the organisation can follow to achieve its business objectives while winning support from its stakeholders. It raises the dilemma of ethics in that stakeholder management through such a strategy can be subverted to the detriment of the organisation. (Johnson and Scholes, 2002) The Enron debacle is manifestation of both this dilemma and the organisational field phenomenon which allowed the failure of corporate governance structures when unethical conduct was accepted in the areas of finance and management by organisational stakeholders. The Enron case was one of the largest bankruptcy cases in US history. In 2001, it was the fifth largest company on the Fortune 500 with revenues of USD 100 billion, 19,000 employees, and rated the â€Å"most admired company† six years in a row by Fortune magazine. (Culp an and Trussell, 2005) The basic premise of Enron’s strategy was to create markets for goods and services traditionally transacted through complex distribution channels. It leveraged off its competitive advantage of delivering services efficiently and stretching it’s competency through added risk management features. The high growth phase of the organisation during the 1990’s and changed business strategy and corporate culture of Enron was driven by top management. In the process, Enron appeared innovative and profitable to the extent that the traditional agency relationship underpinning the firm as a nexus of contracts between the shareholders (principals) and the management as agents were left unchecked, which in turn impacted negatively on the broader spectrum of stakeholders. (Donald and Preston, 1995 and Culpan and Trussell, 2005) An ostensibly well structured, high profile corporation within the highly regulated environment of a security exchange, audited by a major audit firm was bought down by unethical conduct of its senior executive team with possible collusion by external stakeholders. The ultimate test of how well a strategy has been thought out is at implementation level and the controls around that implementation. Unless a strategy can be executed effectively with appropriate checks and balances then it will almost certainly fall short in achieving objectives. This means that strategy has to be linked to the organisation’s objectives, mission, operations, and measurable outcomes within a corporate governance framework that meets the needs of the stakeholders. The evolution of the Kaplan and Norton’s Balanced Scorecard to incorporate financial, customer, learning and growth, and internal process metrics evaluated against the vision and strategic objectives of the organisation provide one such strategic management control methodology across the organisation. (Kaplan and Norton, 1996 and Kaplan and Norton, 2001) In conclusion, this essay has examined the formal process of strategy development and given examples of tools from the literature to systematically evaluate the external and internal environments of the organisation. It has sought to demonstrate that organisations are facing dynamic and rapidly evolving forces that influence its strategic direction. This is especially true with the emergence of globalisation and intensively competitive world markets. The eventual choice of a strategic direction for an organisation is a function of the values and expectations of a broad range of stakeholders which influence strategic decision making through political power over the organisation within a cultural and ethical context. It is the control through governance structures, and ongoing measurement of the strategic implementation process that will determine the successful outcome of the strategy and concomitant success of the organisation. References Cuplan, R. and Trussel, J. (2005) â€Å"Applying the Agency and Stakeholder Theories to the Enron Debacle.† Business and Society Review. Volume 110, 1. Davis, F. R. (2005) Strategic Management: Concepts and Cases. New Jersey, Pearson Prentice Hall. Donaldson, T. and Preston, L. E. (1995) â€Å"The Stakeholder Theory of the Corporation: Concepts, Evidence and Implications.† Academy of Management Review. Volume 20, 1. Hamel, G. and Prahalad, C. K. (1994) Competing for the Future. Boston, Harvard Business School Press. Hussey, D. (Jan–Feb 2002) â€Å"Company Analysis: Determining Strategic Capability.† Strategic Change. Johnson, G. and Scholes, K. (2002) Exploring Corporate Strategy Sixth Edition. London, Prentice Hall. Kaplan, R. S. and Norton, D. P. (1996) The Balanced Scorecard. Boston, Harvard Business School Press. Kaplan, R. S. and Norton, D. P. (2001) â€Å"Transforming the Balanced Scorecard from Performance Management to Strategic Management.† Accounting Horizons. Volume 15, 1. Pitt, L. (1997) Marketing for Managers: A Practical Approach. Cape Town, Juta Ltd. Porter, M. (November – December 1996) â€Å"What is Strategy?† Harvard Business Review. Ricart, E. J. et al. (2004) â€Å"New Frontiers in International Strategy.† Journal of International Business Studies. Volume 35, 3. Stoner, J. Freeman, E. and Gilbert, D. (1995) Management Sixth Edition. Englewood Cliffs, New Jersey, Prentice Hall. Walsh, J. P. (2005) â€Å"Taking Stock of Stakeholder Management.† Academy of Management Review. Volume 30, 2.

Coca Cola’s New Vending Machine

1) Pros for Coca Cola Co. Technology Availability: Electronic components are becoming more and more versatile and cheaper. All that is required in order to adjust the price with the changes of the weather is a temperature sensor and a computer chip. Therefore, it can reduce the implementation costs. Increase competitiveness through price discrimination: Price discrimination is used in order to increase the economic efficiency. In principle, the temperature sensitive vending machine is no different from any other form of price discrimination. For example, airlines pair daily and hourly fluctuations in demand with fluctuations in price. Moreover, in Japan some vending machines already adjust their prices based on the temperature outside. Increase profitability: vending machines are an extremely profitable resource and channel and have the opportunity to be more profitable for Coca Cola. More profitability could be achieved through: * Having the ability to lower the price to customers who would usually not buy the product but all the same with charging a higher price to those who would. Lowering the price at off-peak buying time in order to increase the overall sales. * Providing information when a machine is out of stock. Facilitate the micro marketing: information about which drinks are selling and, at what rates in a particular location is relayed by internet, helps salespeople to figure out which drinks will sell best in which locations. Cons for Coca Cola Co. Damaging the brand image: it causes to interpret that Coca C ola is not customer-friendly Risk of price war: automatic price adjustments will provide the capability to ignite the price war e. . over a holiday weekend. Pros for consumers * Interactive experience when purchasing a soft drink could produce added value as micro marketing can be used to satisfy the demand of consumers more easily. * Enjoy more promotion and pay less when the product is less demanded. Cons for consumers * Product is more expensive when it is more needed. This might seem unfair to a thirsty person. Considering that, the purpose of a coke is always to quench the thirst, people should not pay different prices for the same good. Exploit the consumers who live in warm climates. * Exploit the faithful customers who are loyal to Coca Cola brand. 2) Where? * In hot climates: the value of coke to customers is higher because a cold drink is needed more to quench their thirst. Therefore, this technology will increase the price of coke in warm climates and destroy the value of coke to brand switchers who will find an alternative. * In colder climates: the value of coke to customers is lower because they do not desire cold drinks. Therefore, the price will be lower and this will make coke have a higher value for customers in colder climates. Who? * Brand switchers: this type of consumers will not have loyalty to Coca Cola and therefore switch brands based on the related price. Therefore, it may create value to brand switchers in colder climates and decrease value in hotter climates, as they find a cheaper alternative. Overall, brand switchers will benefit the most from this technology. * Habitual buyers: this type of consumers does not prefer the brand but switching costs are too high. Therefore, they stay with the same brand and if the price of coke becomes lower than competing brands it will add value of coke to these consumers. * Brand loyal consumers: these customers will suffer the most because they will want to buy Coca Cola whether the weather is cold or hot. Therefore, it will only add value to this product for them when it is cold. 3) Price Wars: the ability to discount prices so easily could cause competitors to lower prices, specifically on holidays. Price discrimination: those consumers that drink on hot days will be worse off since they must pay a higher price, while some consumers that drink Coke on cold days will be better off since they receive a lower price. Consequently, sales in warmer countries could decrease as a result of charging high prices. It will only be a success if the difference between prices is not explicitly known. Otherwise, price discrimination could harm Coca Cola’s brand image. In addition, setting the price lower in cold climates might cause some profit losses and change the reference point, and destroy the brand image either. ) * Coca Cola should not have publicized the new technology while it was still being researched. Instead, they should have waited until they knew exactly what they wanted to achieve through this technology. Furthermore, they should not have publicized new technology in a way that vending machines would change prices according to the weather temperature. Because, this create s controversy that made them look not customer-friendly but profit hungry. This might damage the brand image. * Their response to the announcement of New York Times was the right action. Because, it cleared the intention of Coca Cola that was to improve product availability and promotion activity rather than to raise prices of soft drinks in hot weather. * Another point they did right is that they carried out thorough product testing of this new technology to enable them to identify how successfully it could increase their vending machine profitability. * I would recommend that if Coca Cola decided to use the technology they might first implement it in colder countries and promote the new technology as a way for consumers to save money and increase their utilities. After the adoption of this new technology, they should introduce it into warmer countries but without the emphasizing on the price, with more emphasizing on the attributes of the vending machine such as refrigerated display case, cooler, the ability of accepting credit cards and debit cards, better availability of products through better stock control. 5) I think the comments of Mr. Ivester were naive and not well planned. He should not say that it is fair to raise prices in a championship event in a hot summer day. Therefore, according to the passage the Ivester’s answer created the flap, seeming to cast the company as one that was not customer-friendly. Instead, he should say that Coca Cola is not introducing vending machines that raise the price of soft drinks in hot weather, just exploring innovative technology that can improve product availability, promotion activity. Just like the comments of Pepsi spokesman, Jeff Brown, â€Å"At Pepsi we are focused on innovations that make it easier for consumers to buy a soft drink, not harder. † Based on Ivester’s comments, the image of Coca Cola’s brand eroded.